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Marketing Analytics Blog
News & trends from the world of marketing & sales analytics
19.04.2024: Training for data fans
6 TIPS FOR GETTING YOUR TRAINING APPROVED
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28.03.2024: EASTER AT HOPMANN MARKETING ANALYTICS
THE HUNT FOR THE GOLDEN EGG
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19.03.2024: PROFESSIONAL SALES DASHBOARDS FOR VIDEO GAMES
5 QUESTIONS FOR ALEXANDER SCHMIDT
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13.03.2024: HIGHLIGHTS FROM THE DIGITAL CONFERENCE TALKS
CURRENT TRENDS IN CUSTOMER DATA
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06.03.2024: HMA ACADEMY: GOOGLE ANALYTICS TRAINING
GET STARTED WITH GA4
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23.02.2024: HMA ACADEMY: YOUR DATA JOURNEY BEGINS!
REVIEW OF THE FIRST TRAINING: DATA VISUALIZATION WITH POWER BI
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02.02.2024: RECAP SUPERWEEK
5 INTENSE DAYS OF DIGITAL ANALYTICS
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01.02.2024: HMA ACADEMY: POWER BI TRAINING
5 QUESTIONS FOR TOBIAS LANZL
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24.01.2024: SEE YOU AT SUPERWEEK?
LET’S SHARE IDEAS AND CHAT ABOUT DIGITAL ANALYTICS AT THE CONFERENCE
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17.01.2024: CMOs MUST OPTIMIZE DATA INSIGHTS
STUDY: MARKETING MANAGERS TO FOCUS MORE ON DATA INTEGRATION AND INSIGHT GENERATION IN 2024
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19.12.2023: HUNT FOR THE FUNNIEST CHRISTMAS DECORATIONS.
OUR HMA CHRISTMAS PARTY 2023
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11.12.2023: EXPLORING NEW HORIZONS.
HIGHLIGHTS OF OUR JOURNEY IN 2023
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17.11.2023: “O’ZAPFT” IS FOR OUR TEAM AT THE OIDN WIESN
TEAM EVENT WIESN 2023
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04.08.2023: OUR COMPANY TRIP TO SCHLIERSEE
TEAM EVENT SCHLIERSEE
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27.07.2023: WHICH COUNTRIES HAVE MASTERED THE ECOLOGICAL BALANCE?
BATTLE OF VIZARDS
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08.05.2023: AN ARTICLE ABOUT THE SABBATICAL AT HMA
SABBATICAL AT HOPMANN MARKETING ANALYTICS
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30.03.2023: OUR TEAM EVENT AT THE BOWLING ALLEY
TEAM CHALLENGE BOWLING
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01.03.2023: WHICH CITY FITS BEST?
BATTLE OF VIZARDS
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21.12.2022: OUR CHRISTMAS PARTY
FINALLY CELEBRATING TOGETHER AGAIN
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22.09.2022: WIESN-DASHBOARDS
THE WIESN OVER THE YEARS
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23.06.2022: OUR HIKE IN SUMMER
HIKING IN THE ALPS
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11.04.2022: EXCITING ARTICLE ABOUT DATA
HOW DATA VISUALIZATION INFLUENCES OUR BRAIN
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15.02.2022: OUR CARNIVAL EVENT
TEAM EVENT FOR CARNIVAL
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13.12.2021: OUR CHRISTMAS EVENT
VIRTUAL CHRISTMAS
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18.10.2021: AN EXPERT ARTICLE
INTEGRATION OF TARGET VALUES OR PREDICTED VALUES OF DIFFERENT GRANULARITY IN TABLEAU
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13.09.2021: AN EXPERT ARTICLE
DATABASE SCHEMA CHANGES WITH DBT
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30.03.2021: OUR VIRTUAL EASTER EVENT
VIRTUAL EASTER
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30.09.2020: PUMPKIN VISUALIZATIONS
OUR AUTUMN TEAM EVENT
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30.09.2020: OUR OKTOBERFEST
O’ZAPFT IS!
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30.04.2020: OUR TEAM EVENT
HOPMANN TEAM EVENT – THIS TIME DIFFERENTLY…
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30.09.2019: DMEXCO KÖLN 2019
HOPMANN MARKETING ANALYTICS AT THE DMEXCO 2019
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30.06.2019: TABLEAU CONFERENCE EUROPE 2019
THREE DAYS OF DATA VISUALIZATION IN BERLIN
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30.04.2019: TABLEAU IRON VIZ 2019
SIMON WINS THE IRON VIZ 2019
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