Data analysis is offered by many. We provide it in combination with marketing expertise.
Our History
The success story that is Hopmann Marketing Analytics began back in 2006, when the company was founded. Since then we have been supporting major corporations, medium-sized companies and start-ups, sharing our expertise as marketing specialists with data skills and building long-term relationships. We help our clients to master all the challenges they face when dealing with analytical aspects of marketing. Our pragmatism and entrepreneurial mindset are highly appreciated by our clients. We have made it our job to generate recommendations for action that are based on facts.
Our Strengths
No matter whether sourced from Controlling, Procurement or other departments, we can get the most out of any kind of data for you. But our core focus is on the integration, analysis and visualization of data in the digital marketing world.
We place great value on getting a true understanding of you and your needs. Because only by doing so can we provide you with advice that is specific to you and deliver solutions that are tailored to your objectives. As we all know, “off-the-shelf” advice just doesn’t cut it.
A respectful client relationship is built on trust – and a fair cost structure. You won’t find any hidden costs when you work with us because you only pay for the services that you use.
Do you have a challenge that came out of nowhere and needs to be solved? Then bring it on. We can always react quickly to deal with your specific issue at short notice. Contact us – we look forward to hearing from you.
As a family-run business we stand for stability, reliability and mutual goodwill. Enabling us to prove every day that high-quality consulting advice can go hand in hand with being human.
Whether personally or virtually, we will always maintain a continuous dialogue with you. We see our role as being more than just your adviser or consultant. We are your long-term partner who is passionate about your needs and projects.
We introduce ourselves

JÖRG HOPMANN
I have been working in the online industry since 1997. From the very beginning I have been driven by my interest in using data for marketing and I decided to focus on digital analytics way back when this was still a new field.
Our projects are the perfect way for me to combine my fascination with data, my enthusiasm for the online industry and my passion for attractive, effective visualisation.
My private life revolves around my family.

SUSANNE HOPMANN
I have over 20 years’ professional experience in IT and telecommunications. In that time I have become a specialist in project and program management of software implementations. I’m a huge fan of agile methods and firmly believe that, if tailored to specific current needs, they will always lead to success. At Hopmann Marketing Analytics I work as a project coach as well as being responsible for finances, marketing and HR.
My biggest project? My two children, who are more challenging than any other task I’ve ever had.

ISABELLE OPITZ-FERZANDI
Only those who move can make a difference – that pretty much sums up my attitude. Since the mid-90s, I have had the opportunity to contribute my skills in various management positions in marketing, sales and business development. I love new challenges and the colder the water, the more I thaw out. In addition to organization and structure, I have a soft spot for numbers. At Hopmann, I actively support the management in a variety of tasks.
I like to spend my free time actively on excursions with my family and our dog. I’m also a fan of extended games evenings.

MARKO GROSS
As Principal, I am a passionate management consultant and project manager for strategic and operational topics in analysis, marketing, IT, service/product development and change management. Early on, I specialized in business analytics, data-driven marketing, digital transformation and CRM strategy in transformation-oriented companies. My approach is always value-driven and goal-oriented.
In my private life, my family is of course the most important thing, and I love to cook. Often quite well too.

SUSANNE ULLRICH
I discovered my passion for data-driven marketing during my studies in media management and specialized in it. Over the past 17 years, I have worked as a marketing and project manager in various international companies (B2B, B2C, agency). I have been able to share my passion for marketing data in various book articles, event presentations and interviews in trade magazines. At Hopmann Marketing Analytics, I take care of general marketing and the creation of exciting content for (potential) customers.
I like to spend my free time with my family in the mountains and in nature. I also write bilingual children’s books and stories that promote understanding between different cultures.

DR. SIMON HANNEMANN
Thanks to my studies in media informatics and my doctorate in the field of data visualization, my expertise lies in the development of ETL processes for data integration and transformation with common tools such as Data Virtuality or scripting languages such as Python and R. As a certified Tableau expert with many years of experience, I also deal with the conception and implementation of effective visualizations and interactive dashboards.
In addition to data visualization, my second great passion is music, which is why I spend a lot of time at concerts or with my own bands in the rehearsal room and on stage.

VERONIKA STIERLE
As a certified Tableau expert with a master’s degree in statistics, I support our customers from data preparation, merging and analysis to the design and visualization of interactive dashboards. In addition to Tableau, I use Data Virtuality and R.
I like to spend my free time in the mountains – with a piece of chocolate and in good company.

GIORGIO FRISENDA
I discovered my passion for analytics while working in an IT management consultancy. I find it very interesting to collect data from different sources, organize it efficiently and gain meaningful insights. At Hopmann Marketing Analytics, I support the data engineering team in the development of data models and the creation of ETL pipelines.
In my free time, I enjoy reading, cycling in nature and traveling.

FEDERICO ERROI
After successfully completing my master’s degree in mechanical engineering and data science, I gained several years of experience in customer consulting. As a certified Snowflake expert, I deal with the development of ETL/ELT processes for data integration and transformation for subsequent visualizations. Depending on the client’s needs, I manage challenging data engineering projects with various technologies, including both on-premise solutions and cloud platforms such as AWS or GCP.
In my free time, I like to travel or do sports, mainly outdoors in the fresh air.

CAN WEIDEMEIER
I work in the Data Engineering team and create customized dashboards using Tableau or Power BI. In this way, I support our customers in making data-driven decisions. Through my studies in the field of geophysics, I learned how to deal with large amounts of data and filter important decisions from them.
Outside of work, I like to spend my time in the fresh air – exploring the countryside around Munich or doing various sporting activities.

STEFAN EBERLE
As a data engineer, I deal with a variety of tasks, such as the integration and transformation of data and the development of efficient ETL pipelines. It is particularly important to me to provide our customers with the best possible support and to keep up to date with the latest trends in big data technologies in order to gain valuable insights from the data.
Outside of work, I enjoy cycling and basketball. I am also passionate about traveling to new places, exploring cultures and capturing special moments on my camera.

UTKU ATAY
As a Junior Data Engineering Specialist, my job is to create connections between data sources and integrate them into data warehouses. The programming techniques I learnt in my Master’s program in Management Technology allow me to do this more effectively and support my team. Here I work with various cutting-edge tools such as Snowflake, DBT and AWS.
In my free time, I do various activities with my friends. I also enjoy sports – my favorite is playing basketball.

CHRISTIAN SHACKLETON
Clear and accurate data allows for effective presentation and better-informed decision making. Having learnt that from my time as a civil engineer, I pursued a master’s in software engineering and now I enjoy working on its implementation for our customers. I aim for efficient flows of data ingestion and preparation to best support subsequent use, and to this end some of my main tools of interest are Airflow, dbt, and Snowflake.
While letting thoughts of data percolate, I find balance in outdoor activities that combine mindfulness and movement; whether gardening, rock climbing, ski touring, hiking, or simply sitting in some cold water.

CAROLIN QUAST
With several years of experience in data analysis, my main task is to design and implement interactive reports. I support our customers with data visualization using Tableau, Excel and Power BI.
My mood booster besides juggling with numbers: Baking. I have a passion for the small, fine and sweet things that make life “nicer”.

MARILENA HOHM
My focus at Hopmann Marketing Analytics is on data visualization in Tableau, producing meaningful dashboards, specifically developed to meet the client’s requirements.
In my free time, I use the beautiful Munich parks for my running laps or let my creativity run free with small sewing projects.

Dr. Özgün Köksal
With a PhD in Learning Sciences at LMU Munich and a background in cognitive psychology, I’ve focused on how people make sense of data and how to support them in drawing accurate conclusions from it. I now use this knowledge to support our customers by turning complex data into user-friendly dashboards with Power BI and Tableau, as well as performing ad hoc analyses.
In my free time, I enjoy spending time with loved ones, going for nature walks, and dancing Latin-style.

DR. IOANNA KAKOULIDOU
During my PhD in epigenetics, I quickly became fascinated by the power of data analytics. In the Data Analytics team, I use my experience in Big Data projects to specialize in the interpretation of complex data.
Outside of work, you can often find me dancing vintage style or enjoying my passion for skiing.

TOBIAS LANZL
In my previous role as a research assistant and lecturer at university, I learned how to present complex issues in an understandable way. Now I use this knowledge to create expressive dashboards for our customers in Power BI and Looker Studio. This creates the right basis for important decisions.
In my free time, I like to dance standard and Latin or train with the kettlebell.

PHILIP ROISS
As a data visualization specialist at Hopmann Marketing Analytics, I am able to combine my creative training in art and design with my knowledge of data analysis. Through my studies in international economics and my previous professional experience, I have learned to visualize data in a meaningful way and to adapt it to the respective customer requirements.
Outside of work, I spend a lot of time doing sports and enjoy being outdoors in nature.

KATJA BULAEVA
I enjoy solving business puzzles through data analysis, turning complex processes into clear solutions. With a master’s degree in economics, additional education in data science, and extensive experience in various industries, I analyze data, create informative dashboards and reports that help companies make data-driven decisions.
In my free time, I enjoy baking and going on family walks with our dog around the beautiful Munich area.

PHILIPP JAKOB
In order to manage a company successfully, it is important to have a good overview of the company and its environment. By preparing our customers’ data and presenting key figures in visually appealing dashboards, I can help them to gain such an overview. I achieve this mainly by using common visualization tools such as Tableau or Microsoft Power BI.
In my free time, you can often find me out in the fresh air: either walking our dog or taking part in endurance runs and cycling tours.

CONSTANZE BOGNER
In the Digital Analytics team, I help to generate added value for our customers through the correct collection and analysis of data. To do this, I create tracking concepts and work with various analysis tools such as Google Analytics or Adobe Analytics.
In my free time, I like to do sports – preferably swimming, skiing and cycling.

Pang Wayne Wee
As a Senior Digital Analytics Specialist at Hopmann Marketing Analytics, I am passionate about deriving actionable data insights for stakeholders by acting as the bridge between technical and business units. During my multiple years of experience in the e-commerce world, I have always advocated responsible data collection while optimizing user engagement and conversion rates.
Outside of work, I enjoy exploring new places and cuisines.

KATHARINA BACH
The added value generated by collecting and analyzing data is enormous. My fascination with the “power of data” grew during my studies in Big Data Marketing. I get to experience this at first hand in the Digital Analytics team. We support customers with data analysis and develop tracking concepts that define the framework for implementing, evaluating and interpreting the data.
I like to spend my free time doing sports and in nature: hiking in the mountains, swimming in lakes or the sea, and cycling. As a newcomer to Munich, I like to explore the surrounding area, that is when I’m not traveling in my free time.

BAHAR SUNNETCI
Make the difference – that’s my motto, simple and powerful.
I am currently pursuing a Master’s degree in Management and Technology with a focus on marketing and computer technology. What I have learned from my academic background allows me to seamlessly combine marketing and technology. Continuous learning and passion for digital analytics drive my motivation.
In my free time, I enjoy exploring new places and playing sports.

OUR TEAM-EVENTS
It is important that our employees enjoy their work and know each other well. We hold team events at regular intervals to say thank you to our team and increase team cohesion at the same time. Read more about our team events in our blog.