Hopmann was once again represented as an exhibitor at the Tableau stand at Dmexco this year. Our colleagues Carolin and Charlotte traveled to Cologne together with Jörg in matching Hopmann shirts to talk to customers about our products and to exchange ideas with experts on digital marketing topics.

Getting to know new customers and hearing how they want to use Tableau for their business ideas gave us very exciting insights and new ideas. It was especially nice to see how enthusiastic people were about the possibilities of Tableau. Even small settings such as interactive filter actions were very well received. What was often still unclear, however, was the difference between Tableau and Power BI and still had to be explained many times.

As part of the Tableau stand, it was of course a small highlight to see the colleagues from Tableau again. Even after a short time, you could tell that they were 100% behind their product. Their enthusiasm was so infectious that they inspired both the customers and us.

After two days, we returned to Munich with new insights, lots of inspiration and fresh ideas. We are already looking forward to next year!