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PRIVACY POLICY

Thank you for visiting our website www.marketinganalytics.de and for your interest in our company and our offering. Although we carry out careful checks of external links to third-party content, we are unable to accept any liability since we do not initiate transmission of this information and have not selected the recipients of the forwarded information or edited it ourselves.

We place great value on the protection of your personal data when collecting, storing and using it within the scope of your visit to our website and all activities take place in compliance with legal regulations. For more information on these regulations, you can, for example, visit www.bfd.bund.de. The following explains what information we collect during your visit to our websites and how we use it:

1. Collection and storage of personal data and type and purpose of its use

a) When visiting the website

Every time a client (or other visitor) accesses our website, the Internet browser installed on their end device (computer, laptop, tablet, smartphone, etc.) will automatically transmit information to our website’s server. This information will be temporarily stored in a so-called log file.

When doing so, the following data will be collected without any action on your part and stored until it is automatically erased:

  • The requesting computer’s IP address and its device ID or individual device identification and device type,
  • The retrieved file’s name and the transmitted data volume plus the date and time of retrieval,
  • Notification of successful retrieval,
  • The requesting domain,
  • A description of the type of browser used and, where applicable, your end device’s operating system and your access provider’s name,
  • Your browser’s history data and your standard weblog information,
  • Location data, including your mobile device’s location data. Please note that the settings menu of most mobile devices includes options to control or deactivate the use of location services.

Our legitimate interest as per Art. 6 Para. 1 (f) General Data Protection Regulation (GDPR) in collecting data is based on the following purposes: To ensure smooth establishment of a connection and easy use of the website; to evaluate system security and stability as well as for further administrative purposes. On no account will we use the data collected to identify you personally.

b) When using our contact form

Should you have questions of any kind, we offer you the option of establishing contact with us via a form provided on the website. To use the form the following information is required as a minimum: Name, email address, telephone number, website so that we know who the enquiry came from and can answer it. You may also voluntarily provide additional information. Data processing for the purpose of contacting us is carried out in accordance with Art. 6 Para. 1 (a) GDPR and based on your voluntary provision of consent.
The personal data that we collect when you use the contact form will automatically be erased when your enquiry has been dealt with.

c) Further information on processing methods, procedures and services used:

HubSpot: Customer management and process and sales support with personalized customer care with multi-channel communication, i.e. management of customer inquiries from different channels, and analysis and feedback functions;

Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa).

2. Forwarding of personal data

Your data will only be transferred to third parties for the purposes listed below. We will only transfer your data to third parties if:

  • You have given us your explicit consent to do so (Art. 6 Para. 1 (a) GDPR),
  • This is necessary to perform pre-contractual measures (Art. 6 Para. 1 (b) GDPR),
  • The transfer is necessary to comply with a legal obligation (Art.6 Para.1 (c) GDPR),
  • The transfer is necessary for the establishment, exercise or defence of legal claims and there is no reason to suppose that your legitimate interest in the data not being transferred overrides (Art. 6 Para. 1 (f) GDPR).

In such cases the extent of the transferred data will, however, be limited to the necessary minimum. Our data protection regulations comply with current data protection regulations and data will only be processed in the Federal Republic of Germany / the European Union. No data is transmitted to third countries and this is not planned.

3. Data subject’s rights

On request we will be pleased to inform you whether and what personal data concerning you have been stored (Art. 15 GDPR), in particular about the purposes of processing; the category of personal data concerned; the categories of recipients to whom your data has been or will be disclosed; the envisaged storage period; the existence of a right to request rectification, erasure or restriction of processing of data or to object to data processing; the existence of a right to lodge a complaint; the source of your data insofar as it was not collected by us; and the existence of automated decision-making including profiling.

In addition to this, you have the right to rectification of any incorrectly collected personal data or completion of any incompletely collected data (Art. 16 GDPR).

Furthermore, you have the right to request us to restrict processing of your personal data insofar as the legal requirements for this are met (Art. 18 GDPR).

You have the right to receive personal data concerning you in a structured, commonly used and machine-readable format or to demand its transfer to another controller (Art. 20 GDPR).

Over and above this, you have the so-called “right to be forgotten” – i.e. you can demand that we erase your personal data insofar as the legal requirements for this are met (Art. 17 GDPR).

Independent of this, we will automatically erase your personal data when the purpose for collecting it has ceased to exist or if data processing has been carried out unlawfully. In accordance with Art. 7 Para. 3 GDPR you have the right to withdraw consent that you have given us at any time. This will mean that we will, in future, no longer be permitted to continue processing data that was covered by this consent.

In addition to this, you have the right to object at any time to processing of your personal data insofar as a right to object is provided for by law. In the event of an effective withdrawal of consent, we will also automatically erase your personal data (Art. 21 GDPR). Should you wish to exercise your right to object / withdraw, simply send an email to kontakt@hopmann.net.

Should data protection regulations be infringed, then in accordance with Art. 77 GDPR you have the right to lodge a complaint with a supervisory authority.

4. Cookies

We use cookies on our website. These are small text files that are automatically created by your browser and stored on your end device when you visit our website. The cookie is used to store information relating to the specific end device that is being used. This does not, however, mean that we are able to obtain specific knowledge concerning your identity. Cookies are initially employed to make using our offering more user-friendly.

We thus use so-called ‘session cookies’ to recognise whether you have already visited specific subpages on our website in the past. Insofar as you have registered to use our website, your password will be saved for the duration of your visit to our website and when you move to a different subpage so that you do not have to re-enter your password each time. These session cookies are automatically deleted when you leave our website. We employ temporary cookies to optimise user-friendliness; these cookies are installed on your end device for a predefined, limited period of time. Should you revisit our website to make use of our offering during this time, then we will automatically be able recognise that you are returning to the website and to identify the entries and settings you used. This in turn means that you do not have to provide this information again.

Parallel to this, we also employ cookies to collect statistics regarding use of our website and to evaluate how it is used as well as to optimise our offering for you. Should you revisit our site, these cookies will enable us to automatically recognise that you have already visited us. They will automatically be deleted after a corresponding predefined period of time. The data processed using cookies is necessary for the above-mentioned purposes to safeguard our legitimate interests and those of third parties as defined by Art. 6 Para. 1 (f) GDPR. Most browsers accept cookies automatically. If you do not wish us to recognise information via your computer when you re-visit us, then please change your Internet browser settings to erase cookies from your hard drive; to block all cookies or to alert you before a cookie is saved. To find out how to erase or block cookies, check your Internet browser’s help and support section. It will provide instructions on how to find the file or directory used to save cookies. In all cases, please note that full deactivation of cookies may mean that you are unable to use all the features offered on our website. Our Internet offering uses Java applets and JavaScript. To disable these support programmes and/or active content for security reasons, deactivate the corresponding settings in your browser.

The following is an overview of the cookies we use:

  • Cookiebot
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Microsoft Clarity
  • LinkedIn
  • Tableau

5. Online marketing / analysis tools

Our tracking measures are carried out on the basis of Art. 6 Para. 1 (f) GDPR and Sect. 15 Para. 3 German Telemedia Act (TMG). The aim of these tracking measures is to ensure the needs-based design and continuous optimization of our website. Parallel to this, we use tracking measures to collect statistics regarding use of our website and to evaluate and optimise our Internet presence. These interests are legitimate within the sense of the above-mentioned regulations.

Google Analytics

We use Google Analytics, a Google Inc. web analysis service (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”), to ensure the needs-based design and continuous optimisation of our websites. Pseudonymised usage profiles are created and cookies are installed (see also Sect. 5) within the scope of these activities. The information regarding your use of this website generated by the cookie, such as the browser type/version; the operating system that you are using, the referrer URL (site previously visited); the host name of the accessing computer (IP address) and the time of the server request, are transmitted to a Google server in the USA, where they are stored. The information is used to evaluate use of the website; to compile reports on website activities and to provide other services relating to the website and Internet use for market research purposes and the needs-based design of these websites. Our legitimate interest in data processing also lies in these purposes. The legal basis for use of Google Analytics is Sect. 15 Para. 3 TMG in conjunction with Art. 6 Para. 1 (f) GDPR.

This information may, were applicable, be forwarded to third parties insofar as this is required by law or third parties process this data within the scope of contract processing. On no account will Google bundle your IP address with other data. IP addresses are anonymised to prevent assignment (so-called IP masking). The data transmitted by us and linked to cookies, user identifications (e.g. user ID) or advertising IDs are automatically erased after 14 months. The erasure of data that has reached the end of its storage period is carried out automatically once a month. For more information on Google Analytics terms of use and data protection/ privacy please visit https://www.google.com/analytics/terms/de.html and/or http://www.google.com/intl/de/analytics/privacyoverview.html. You can prevent the installation and storage of cookies by selecting the corresponding settings in your browser software; please however be aware that should you do so, you may not be able to use all the functions offered by this website to their full extent.

Over and above this, you can block the collection of data generated by the cookie and relating to your use of the website (incl. your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on, particularly for browsers on mobile end devices, you can block the collection of data by Google Analytics by clicking the following link. This will install an opt-out cookie that prevents future collection of your data when visiting this website: Deactivating Google Analytics The opt-out cookie only applies to this browser and only for our website and will be installed on your device. Should you delete the cookies in this browser, then you will need to re-install the opt-out cookie.

Facebook

Our website uses social plugins (“plugins”) of the facebook.com social network operated by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA (“Facebook”). If you are logged on via your Facebook account, then clicking the plugin will result in your visit to our website being directly assigned to your profile. Even if you have no profile, it cannot be ruled out that Facebook will save your IP address.

For more information on the purpose and scope of data collection and the further processing and use of the data by Facebook as well as on your corresponding rights and settings options to protect your privacy, please see Facebook’s data protection/ privacy notes (https://www.facebook.com/about/privacy/).

If you are a Facebook member and do not wish Facebook to collect data about you via our online offering and to link this data with your member data stored at Factbook, then you must log off your Facebook account and delete corresponding Facebook cookies before visiting our website. It is also possible to use browser add-ons to block Facebook social plugins, for example using the “Facebook Blocker”.

Xing

XING social network plugins (XING AG, Dammtorstrasse 30, 20354 Hamburg, Germany) are integrated into our website. If you click the XING button on our website, then your browser will establish a connection to XING servers. This connection will be used to perform the “XING Share Button” functions (in particular calculation/ display of the counter reading) so that, where applicable, your visitor behaviour regarding the “XING Share Button” can be observed. Please be aware that we, as the website operator, have no knowledge regarding the data that is transmitted and how it is used by XING. For more information on and the most current version of the data protection/ privacy policy for the “XING Share Button”, please visit: https://dev.xing.com/plugins/share_button/privacy_policy

LinkedIn

Plugins of the LinkedIn social network are integrated into our website. The service is provided by LinkedIn Corporation., 2029 Stierlin Court, Mountain View, CA 94043, USA. If you click the LinkedIn button, then this will establish a connection to LinkedIn servers. LinkedIn will transmit the plugin’s content directly to your browser, that will integrate it into the website. This serves to forward the information that you have visited our website to LinkedIn. If you are logged on via your LinkedIn account, then clicking the LinkedIn button will result in your visit to our website being directly assigned to your profile. Even if you have no profile, it cannot be ruled out that LinkedIn will save your IP address.

Please be aware that we, as the website operator, have no knowledge regarding the data that is transmitted and how it is used by LinkedIn. For more information on LinkedIn’s data protection declaration/ privacy policy, please visit https://www.linkedin.com/legal/privacy-policy.

LinkedIn Insight Tag: Code that is loaded when a user visits our online offering and tracks the user’s behavior and conversions, as well as stores it in a profile (possible use cases: measuring campaign performance, optimizing ad delivery, building custom and similar target groups); Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, cookie policy: https://www.linkedin.com/legal/cookie_policy; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa; Basis for third-country transfers: EEA – Data Privacy Framework (DPF), Switzerland – Adequacy decision (Ireland). Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

6. Newsletter and Electronic Communications

We send newsletters, e-mails and other electronic communications (hereinafter referred to as “newsletters”) only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is generally sufficient to enter your e-mail address. We may, however, ask you to provide a name for the purpose of contacting you personally in the newsletter or to provide further information if this is required for the purposes of the newsletter.

Double opt-in procedure: The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.

The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.

Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blocklist.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

  • Contents: Information about us, our services, promotions and offers.
  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). Usage data (e.g. websites visited, interest in content, access times).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.).
  • Purposes of Processing: Direct marketing (e.g. by e-mail or postal).
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).
  • Opt-Out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

Further information on processing methods, procedures and services used:

  • Measurement of opening rates and click rates: The newsletters contain a so-called “web-beacon”, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.
    This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until the profiles are deleted. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
    The measurement of opening rates and click rates as well as the storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users.
    A separate objection to the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or objected to. In this case, the stored profile information will be deleted;
  • Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • HubSpot: E-mail dispatch and automation services; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.com; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa). Further Information: https://legal.hubspot.com/dpa.

7. Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or city maps (hereinafter uniformly referred to as “Content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers). Content data (e.g. text input, photographs, videos).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of our online services and usability; Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles). Targeting (e.g. profiling based on interests and behaviour, use of cookies).
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Consent (Article 6 (1) (a) GDPR). Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Further information on processing methods, procedures and services used:

  • YouTube videos: Video contents; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfer: EU-US Data Privacy Framework (DPF). Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.
  • HubSpot: Marketing software for lead generation, marketing automation and analysis of marketing activities; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa).
  • HubSpot: Customer management and process and sales support with personalized customer care with multi-channel communication, i.e. management of customer inquiries from different channels, and analysis and feedback functions; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa).
  • HubSpot: Social media publishing, reporting (e.g. traffic sources, access figures, web analysis), contact management (e.g. contact forms, direct communication and user segmentation), landing pages; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa).
  • HubSpot: E-mail dispatch and automation services; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.com; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa; Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa). Further Information: https://legal.hubspot.com/dpa.
  • HubSpot Analytics: Web analysis, measuring reach and analyzing user behavior in relation to the use and interests regarding functions and content as well as their duration of use based on a pseudonymous user identification number and profile creation; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Consent (Article 6 (1) (a) GDPR); Website: https://www.hubspot.com/products/marketing/analytics; Privacy Policy: https://legal.hubspot.com/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa).

8. Management, Organization and Utilities

We use services, platforms and software from other providers (hereinafter referred to as ” third-party providers”) for the purposes of organizing, administering, planning and providing our services. When selecting third-party providers and their services, we comply with the legal requirements.

Within this context, personal data may be processed and stored on the servers of third-party providers. This may include various data that we process in accordance with this privacy policy. This data may include in particular master data and contact data of users, data on processes, contracts, other processes and their contents.

If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party provider processing may process usage data and metadata that can be processed by them for security purposes, service optimisation or marketing purposes. We therefore ask you to read the data protection notices of the respective third party providers.

  • Processed data types: Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Communication partner (Recipients of e-mails, letters, etc.). Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Office and organisational procedures; Web Analytics (e.g. access statistics, recognition of returning visitors). Profiles with user-related information (Creating user profiles).
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods, procedures and services used:

HubSpot: Social media publishing, reporting (e.g. traffic sources, access figures, web analysis), contact management (e.g. contact forms, direct communication and user segmentation), landing pages; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data Processing Agreement: https://legal.hubspot.com/dpa. Basis for third country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.hubspot.com/dpa).

9. Data security

We make every effort to implement all required technical and organisational security measures to store your personal data in such a way that it is not accessible to third parties or to the public. Should you wish to contact us via email, then please be aware that it is not possible to guarantee the complete confidentiality of any information transmitted via this communications channel. We therefore recommend that postal mail is used as the sole means of sending confidential information to us.

10. Currentness and amendment of this data protection/ privacy declaration

This data protection/ privacy declaration is currently valid.
Further development of our website and its offerings in connection with it or changes in legal or official requirements may make it necessary to amend this data protection/ privacy declaration. To view or print off the relevant current data protection/ privacy declaration at any time, please go to our website http://marketinganalytics.de/datenschutz/.

Name and contact details of the controller responsible for processing

This data protection information applies for data processing by:
Hopmann Marketing Analytics GmbH
Jörg Hopmann
Schulstrasse 14a
80634 Munich

Data Protection Officer: Dr. Simon Stusak

Mail: contact(at)marketinganalytics.de
Telephone: +49 (0)89 / 219 099 021