Goal of the training
The training enables you to implement simple tags via Google Tag Manager and gain valuable insights into your website traffic using Google Analytics. Using proven guidelines, you will gain expertise in tracking website events using predefined triggers and variables. You will also perform detailed analysis by learning how to read standard reports, create custom reports and perform explorations on your own. Our training provides practical examples and step-by-step instructions to strengthen your skills in this important area of marketing.
Your trainer
Constanze Bogner is a Digital Analytics Specialist at Hopmann Marketing Analytics and a certified Google Analytics expert. She helps our clients to better understand user behavior and implements goal-based tracking concepts. As part of the HMA Academy, Constanze attaches great importance to practical applications and examples for her training courses. In this way, she ensures that you not only understand the theory, but also acquire essential web analytics skills that you need in your daily work.
Individual training for companies
Are you interested in having your team trained individually on Google Analytics and Google Tag Manager? We make it possible for you – with our company-specific in-house training. This can take place either on your premises or in our new training center at Schliersee. Please contact us for an individual offer.
Dates Schliersee
