CASE STUDY
An international group in the healthcare industry was looking for a solution to measure the impact of its more than 200 websites across the board. The primary goal was to make all websites easily and quickly comparable. A comprehensive, central dashboard was created for this purpose, which bundles selected KPIs for the numerous websites.
Challenge
- Group with 200+ different websites for different geo-regions, brands, content etc.
- So far no uniform measurement of all this website data through the use of different web analytics tools (e.g. Matomo, Adobe) or lack of tracking implementation on some of these websites
- Lack of comparability of the websites to analyze the overall impact
Solution
- Implementation of a standardized, resource-saving tracking solution
- Extraction of data from all existing web analytics tools
- Consolidation of all relevant data in a central user interface
- Definition of KPIs to measure the relevance of the various websites
- Introduction of an activity indicator: weighting of the individual metrics based on their relative importance
- Development of a website score: combination of the weighted metrics into a single result
Result
- Comprehensive dashboard that displays the selected KPIs for all websites of the healthcare group at a glance
- Quick comparability of the 200+ websites by combining the most important KPIs in a central user interface
- Detailed and simple evaluation of each website leads to time savings, greater transparency and increased effectiveness