CASE STUDY
An international company is active on several social media channels.
The challenge
- Goal: Analysis of the behavior of followers on Facebook, YouTube, Twitter and Instagram
- Lots of different data
Solution
- Data is combined and stored in a database
- Data visualization with Tableau
Result
- Intuitive dashboard invites stakeholders to explore data and gain insights on their own
- Individual posts from individual followers can be read to the right of the dashboard to get the full picture