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Optimization of marketing activities


A company markets its products and services and regularly uses a wide variety of digital and traditional marketing channels. It collects a large amount of data that can no longer be analyzed manually.

The challenge

  • Goal: Gaining an overview of the data and evaluating the effectiveness of the various marketing activities
  • Optimize all existing resources and increase marketing ROI


  • Analysis of all relevant data for digital and traditional campaigns
  • Determination of campaign effectiveness and prediction of results when optimizing the various activities


  • Ability to make data-driven decisions and develop a holistic marketing strategy
  • Reach more new customers with the same or reduced marketing spend
  • Increase the average customer lifetime value