USE CASE
A company markets its products and services and regularly uses a wide variety of digital and traditional marketing channels. It collects a large amount of data that can no longer be analyzed manually.
The challenge
- Goal: Gaining an overview of the data and evaluating the effectiveness of the various marketing activities
- Optimize all existing resources and increase marketing ROI
Solution
- Analysis of all relevant data for digital and traditional campaigns
- Determination of campaign effectiveness and prediction of results when optimizing the various activities
Result
- Ability to make data-driven decisions and develop a holistic marketing strategy
- Reach more new customers with the same or reduced marketing spend
- Increase the average customer lifetime value