USE CASE
A company has been experiencing an exodus of its customers for some time and would like to understand their motives in order to counteract this loss and retain its customers in the long term.
The challenge
- Objective: To develop an understanding of the reasons that lead to customer churn
- Long-term customer satisfaction and customer loyalty and thus avoidance of churn
Solution
- Analysis of complex customer data using various data science methods and identification of the factors that lead to devaluation
Result
- Better customer understanding
- Recognize which customers are at risk of churning
- Targeted approach to these customers
- Increase customer loyalty and satisfaction