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HMA ACADEMY

Tobias Lanzl

Data Analytics Specialist at Hopmann Marketing Analytics
Nice to Meet you!

Trainer profile

As a certified Power BI expert, I create expressive dashboards in Power BI and Looker Studio for our customers on a daily basis. These are not only aligned with the business goals of our contacts, but are also visually appealing. I enjoy sharing this skill with others in training sessions. My background as a research assistant and lecturer at university and my consulting work at Hopmann Marketing Analytics help me to present complex issues in an understandable and exciting way.

Your expert for

Data visualization
Power BI (certified Power BI expert)
Analysis of large amounts of data
Preparation of complex dashboards
Data strategy

Project experience (selection)

Customer Lifetime Value Analysis
Creation and further development of dashboards for customer lifetime value analysis with Power BI and modeling of the underlying data structure.

Development of dashboards
Design and implementation of dashboards for the reporting of marketing campaigns. Working closely with the client to jointly define reporting requirements.

Dashboard development and data analysis
Implementation of complex customer requirements through the agile development of dashboards in Power BI. Implementation of data models using Power Query and DAX.

Scientific data analysis and lecturing
Creation and scientific analysis of simulations. Lecturer for lectures and exercises on the basics of statistics and programming with R. Supervision of students in data analysis.

Book training

Would you also like to gain experience in Power BI and be able to carry out complex data analyses yourself? Register now for the 3-day training course “Professional data visualization with Power BI”.