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HMA ACADEMY

Marilena Hohm

Manager Data Visualization at Hopmann Marketing Analytics
Nice to Meet you!

Trainer Profile

Data visualization is my passion. As a business mathematician, I like to combine meaningful dashboards with a beautiful design. With my Tableau certification, I want to share my in-depth knowledge of Tableau and my love for data visualization with you. In my work at Hopmann, I often give trainings – both internally and externally for our customers from different industries. My approach is to always stay patient with all questions and to share my knowledge in an understandable and entertaining way.

Your expert for

Data visualization
Tableau (certified Tableau expert)
Data strategy
Analysis of large amounts of data
Creation of action-oriented dashboards

Project experience (selection)

Conception and development of marketing dashboards
Conception of interactive management & marketing dashboards with implementation in Tableau, data analysis and development of website dashboards with implementation in Adobe Analytics Report Builder and Adobe Analytics Workspace, conception of a naming rule for campaigns.

Development of various dashboards
Creation and customization of management dashboards in Tableau and conversion to new data sources, data validation via Terradata Studio, project management with Jira.

Analysis of website data and design of website dashboards.

Creation of dashboards for market and product analysis, integration of external data sources.

User management for various tools
Development and introduction of a new authorization logic for Adobe Analytics users, rights and role management for Tableau users.

Book training

Do you want clarity instead of data chaos? Register here for the 2-day training course “Professional data visualization with Tableau”.