As Managing Director of Hopmann Marketing Analytics GmbH, my aim is to always be one step ahead of our clients’ needs. That’s why we are constantly on the cutting edge to advise our customers on the latest trends and, of course, on the most important question of how they can benefit from them to achieve their own goals. We founded the HMA Academy because we realized how important it is for our customers to become fit for their own data. Advice is valuable and important. But enabling data and creating an understanding of data throughout the company is just as important. This is the ideal way to provide customers with optimal support and help them achieve data-based success.

Data Strategy
Data-driven Marketing
Digital Analytics
Marketing Science
Sales & Marketing Optimization
and many more

For over 20 years, I have been advising CMOs, CDOs and other decision-makers on the effective use of marketing and sales data in companies in a wide range of industries. As Managing Director, I also act as a marketing analytics consultant and am therefore also professionally involved in our client projects. This claim is important to me, as the holistic view creates many synergies and an enormous transfer of knowledge that benefits our customers. As a boutique consultancy, Hopmann Marketing Analytics stands for quality – this comes from a focus on customer proximity and practice with a good dose of curiosity for all updates on the market. We are happy to share this experience with you as part of our training courses.

Are you interested in individual in-house training on the topics of data literacy, data strategy, marketing mix modeling or similar? Please get in touch with us here and we will create an individual offer that meets your requirements.