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Get the best out of your data.


As an Adobe partner, Hopmann Marketing Analytics supports our customers in the design, implementation and use of Adobe’s analytics tools. Whether Adobe Analytics, Customer Journey Analytics or CDP. Our experts help you to exploit the full potential of Adobe Analytics to gain valuable insights and make data-driven decisions.


Leistung 1

Wir unterstützen Sie bei der Implementierung von Adobe Analytics auf Ihrer Website oder in der mobilen Anwendung. Dabei setzen wir entweder auf Adobes eigene Tag Management Lösung (ehemals Adobe Launch) oder auf Tealium IQ, den professionellen Tag Manager von Tealium. Unser Team wird über den gesamten Verlauf eng mit Ihnen zusammenarbeiten und Erfahrungen aus vielen Projekten einbringen. In einem typischen Projekt begleiten wir unsere Kunden bereits bei der Anforderungserhebung und erstellen alle Tracking-Konzepte auf Basis Ihrer spezifischen Geschäftsziele. Bei der eigentlichen Implementierung arbeiten wir eng mit Ihrer IT oder Ihrer Agentur zusammen. Und nicht zuletzt stellen wir über intensives Testen und etablierte Datenqualitätsprozesse sicher, dass Sie sich auf Ihre Daten auch verlassen können.

Leistung 2

We review existing Adobe Analytics setups and ensure that data is captured correctly, that data protection is taken into account and that your business goals are reflected in the implementation. In addition, we help with modernizations and introduce new features, switch to server-side tracking or migrate complete setups into the customer journey analytics world. Our goal is to ensure that your analytics solution is in line with industry best practices and tailored to your individual business needs.

Leistung 3

Our analysts help you interpret your data and deliver actionable insights that enable you to make informed decisions and effectively optimize your digital marketing efforts. We create reports, segments and analyses directly in Adobe Analytics that highlight key metrics and trends. In addition, our experts can integrate the Adobe Analytics data along with data from other relevant data sources into your Tableau, Power BI or Looker dashboards and provide a true overview of all channels and activities.

Leistung 2

As specialists for Adobe Analytics interfaces and the Adobe Analytics data model, we integrate Adobe Analytics data professionally and automatically into your data stack or data warehouse. To do this, we use API codes we have programmed ourselves or connectors from tools such as Data Virtuality. Only if you know both the Adobe tools and the data model and integration technologies can you integrate Adobe Analytics data into existing setups in a meaningful way.

Leistung 5

Our training and support services provide your team with the knowledge and skills required to use the platform effectively. Our team can deliver training at our training center in Schliersee, at your site or via web conferencing. We train both users and specialists in the use of Adobe tools.


At our digital analytics consultancy, we have a team of experts ready to help you succeed. We have years of experience working with Adobe Analytics and know how to get the most out of your data. Are you ready to unlock the true potential of Adobe Analytics for your business? Get in touch with us today to discuss your requirements and how our consultancy services can help you harness data-driven insights.