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Maximize your insights with professional analysis and visualization.


Do you know which data you can use to find out exactly what motivates your customers and users? Why they perform certain actions on your website, buy your products or prefer to switch to the competition? Many companies have valuable data treasures at their disposal. However, we often find that these treasures are not used optimally. It is not enough to collect data from various sources. Only through well thought-out analyses and visualizations based on them can this data be brought to life and serve as the basis for data-driven decisions. Microsoft’s powerful Power BI tool enables organizations to transform complex data into meaningful insights that can drive growth and efficiency. As a consulting company with a focus on data, we use Power BI for many of our clients and have extensive expertise and years of know-how in data visualization for various industries. Our services range from consulting on the basic use of Power BI and individual licensing models to the implementation of Power BI or the creation of customized dashboards and reports. In addition, we offer dedicated Power BI training courses as part of our HMA Academy to help you realize the full potential of the software.

Our services

Leistung 1

Is Power BI the right tool for your needs? The first step is to get to the bottom of this question together with you. As Hopmann Marketing Analytics GmbH, we stand for high-quality and comprehensive work with data. So you can always count on us when it comes to data visualization. We will advise you based on your individual requirements, ensure that your data is presented in a visually appealing and easy-to-understand way and help you to use various visualization tools such as Power BI. Our data visualization experts can draw on a wealth of experience and benefit from years of experience in using the tool. We offer comprehensive consulting for the implementation of your visualization projects. Even if you decide to migrate from Power BI to another tool such as Tableau – or vice versa – we will be happy to assist you.

Leistung 2

As Power BI experts, we are able to recommend a suitable licensing model tailored to your needs. This avoids unnecessary license costs. At the same time, we develop an initial concept based on your exact requirements to ensure that our proposal is right for you. In addition, we work closely with your IT department to support you in the implementation of Power BI. This means you can be sure that the software will work flawlessly and that your team will have a full overview of how the programs are embedded even after our project has been completed.

Leistung 3

You need high-quality data to create a solid basis for your analyses and business decisions – ideally in real time. To make this possible, we help you connect Power BI to the relevant data sources in your company. Together with you and your colleagues, we break down data silos and lay the foundation for meaningful dashboards. You can therefore be sure that the data displayed will provide you with a reliable evaluation basis for your decision-making.

Leistung 2

Following the connection of your data sources, we coordinate specific visualization proposals in partnership between you and our visualization team before a final result is created. By applying best practices for data visualization and our many years of experience in this field, we can ensure that our dashboards and reports illustrate the information you need in a visually appealing and easy-to-understand framework. We always keep in mind the goal of providing you with the best possible help to support your decision making.

Leistung 5

The use and operation of Power BI can be a threshold. Without prior knowledge, you can quickly become overwhelmed when using Power BI for the first time. To ensure that you still get the maximum benefit, we also offer training and support services in which we provide your team with the necessary knowledge and assistance. To this end, our data visualization experts provide training at our training center in Schliersee, in Munich, individually at your company or online. We train both first-time users and specialists in the Power BI visualization tool. In addition, you can rely on us as a reliable partner after your project has been implemented, and we will be on hand to provide you with advice and support on all questions and topics relating to Power BI.


Hopmann Marketing Analytics has always stood for high-quality analysis, evaluation and visualization of marketing and sales data. The experts in our data visualization team have many years of experience in working with Power BI and have in-depth knowledge of how you can interpret your data at a glance and in a way that is easy to understand. Don’t shy away from large, confusing amounts of data any longer. Work with us to break down data silos and make data-driven decisions with user-friendly visualization programs like Power BI! Contact us today to discuss your requirements and find out how we can support you.

Further information:

-> Power BI training as part of the HMA Academy

-> Migration from Tableau to Power BI