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Implementation of complex web and app tracking solutions


An international manufacturer of material science products operates various websites and digital tools.

The challenge

  • Goal: Collection and evaluation of data from these different websites and tools to continuously optimize your own digital offering


  • Analysis of all customer-specific requirements for tracking online offers
  • Development of concepts and strategies for the optimal realization of the tracking implementation
  • Advice on data compliance issues (e.g. with regard to GDPR)
  • Analysis of customer data using various data analytics tools (Adobe Analytics, Google Analytics, Microsoft Clarity, etc.)


  • Implementation of complex web and app tracking solutions with suitable tag management systems (Tealium, Adobe, Google)
  • Collecting visitor data to gain insights into how visitors reach the website, what content they view or download and whether business goals are met (completing purchases, creating awareness, educating visitors, etc.)
  • Insight into how successful online campaigns are (e.g. PPC, social media, email, etc.)