CASE STUDY
An international household appliance manufacturer wants to better understand the online customer journey for its high-priced kitchen appliance in order to quickly identify and resolve potential problems.
The challenge
- Goal 1: Overview of the online customer journey metrics
- Goal 2: Understanding what customers say about the product online
- Goal 3: Understanding how customers interact with certain product features
- Large number of different and manual data sources
Lösung
- Visualization of the data in ONE dashboard with Power BI
- Presentation of data over a longer period of time so that the development compared to the previous month can be viewed quickly
- Use of visual tooltips for detailed analysis
- Automation of the data with the help of Data Virtuality
Ergebnis
- All important data on consumer perceptions and engagement in ONE dashboard
- Tracking specific impacts over time
- Minimization of manual effort
- Independence from external service providers due to the automated process
- Versatile and interactive use of the dashboard at global and local level