USE CASE
Your company receives feedback on products and services from customers via social media and other digital channels and cannot afford the manual effort associated with an evaluation.
The challenge
- Analyzing these customer opinions in order to better understand their relevant factors
- Further development and optimization of products and services
Solution
- Extracting this text data from platforms
- Quantifying text data
- Automated determination of valuable information such as sentiment, trends, topics addressed and their frequency
Result
- Greater customer understanding
- Customer-oriented further development of services and products
- Identification of competitors
- Strengthening the market position