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USE CASE

Analysis of customer opinions

USE CASE

Your company receives feedback on products and services from customers via social media and other digital channels and cannot afford the manual effort associated with an evaluation.

The challenge

  • Analyzing these customer opinions in order to better understand their relevant factors
  • Further development and optimization of products and services

Solution

  • Extracting this text data from platforms
  • Quantifying text data
  • Automated determination of valuable information such as sentiment, trends, topics addressed and their frequency

Result

  • Greater customer understanding
  • Customer-oriented further development of services and products
  • Identification of competitors
  • Strengthening the market position