HMA Academy We empower you to leverage your data!

Exclusive trainings on Marketing Data

Welcome to the comprehensive training program by Hopmann Marketing Analytics! Our hands-on courses enable you to make the most of your data. You will learn how to extract the best insights from your marketing data and discover hidden data treasures within your company. Benefit from exclusive trainings in the areas of Digital Analytics, Data Visualization, Data Science and Data Engineering.

The workshops take place at our new beautiful location in Schliersee, remotely or at your company - the choice is yours!

Shortly, we will launch our training portfolio for the following areas of competency. Further training courses are already being planned.

Professional data visualization with Power BI

You will learn how to analyze data from different tables, create meaningful reports and share the results. As certified experts, we combine theoretical basics with practical exercises to enable you to work with Power BI Desktop.

Professional data visualization with Tableau

In this beginner-friendly Tableau training course, you will explore the possibilities of data visualizations. With step-by-step instructions and practical examples, you will learn how to create various visualizations and interactive dashboards.

API queries (Python), data orchestration (Airflow) & data modelling (dbt)

In this workshop, you will learn about the most important processes of the data stack. We will provide you with the necessary background knowledge to set up an entire ETL process from an API to a data warehouse.

Data modeling with dbt: Building a reporting layer

dbt is now an integral part of the Modern Data Stack. In this seminar, we will cover the basics of dbt that every data engineer should know. Besides the theoretical background to data modeling, you will also create our own hands-on dbt project.

Implementing Google Tag Manager & Google Analytics 4

The hands-on workshop teaches basic skills to implement Google Analytics 4 (GA4) with the Google Tag Manager and to generate added value from the analysis of GA4 data. You will learn how to carry out your own explorations to gain valuable insights into website traffic.

Adobe Experience Platform Launch & Adobe Analytics

This training teaches fundamental skills to implement Adobe Analytics with Adobe Launch Tag Manager and how to generate business value by analyzing Adobe data. Our hands-on training approach is based on our experience and best practices to create meaningful reports and organize data effectively.

Basics Data Driven Marketing and ROI measurement

In this workshop, we teach you the basics of setting up your marketing for the successful use of data insights. You will learn to set measurable goals and anchor them in your marketing strategy, leading to define promising activities and campaigns.

Basics of hybrid project management

This training provides you with an overview of agile and traditional methods in project management - and how to successfully master hybrid projects. You will also learn how to effectively integrate elements of the agile approach into traditional project management models.

Your benefits

Our Marketing Data experts ensure that the training workshops provide you with extensive specialist knowledge in the area of your choice.

Compact and informative workshops

All HMA trainings are informative, easy to understand, compact and entertaining.

Visible success for your career

You will receive a certificate confirming your new qualification.

Flexible according to your needs

You can attend on-site or remotely in various formats.

Fair and focused on your ROI

Benefit from a fair price for a training course developed by experts.

Learning and sharing experiences

Expand your network through exciting contacts with other participants.

Sign up now for further information!

Find out more about the exciting new training program by Hopmann Marketing Analytics. Register in the form below, and we will contact you as soon as the registration for our first training courses is possible.