Imagine you could predict exactly which customer segments are most valuable to your company. This would enable you to devote a large part of your marketing and sales resources to retaining precisely these customers in the long term, and thus optimize your marketing ROI. Calculating and optimizing customer lifetime value (CLV) is an important tool in data-driven marketing.

Our checklist provides you with practical tips on how to establish customer lifetime value as a central metric. This will not only increase your customer loyalty, but also sustainably increase the efficiency of your marketing measures.

Download our free checklist now and start optimizing your data-driven marketing strategies.