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31.05.2024: Hands-on trainings on data analytics and beyond


Susanne Ullrich on May 31, 2024

Did you know that more than three quarters of all companies offer their employees professional development opportunities? Even 95% of companies with more than 1,000 employees provide their employees with further training in the form of courses, classes or seminars – with a rising number of training hours (source: Destatis). A good choice, as training not only increases productivity and company knowledge, but also employee retention. Trainings are an important asset for your own career as well as the company’s success.

We at Hopmann Marketing Analytics regularly receive requests from companies that want to offer their employees further training in data. Be it very practical as Tableau or Power BI training or cross-topic as data literacy training or workshops with a focus on “hybrid project management”. We recently launched our HMA Academy to meet these requests in the best possible way. The first training courses have already started and have been well received.

HMA Academy Collage

Some of our trainers in action

Hands-on trainings for your job

With the HMA Academy, we help you get the most out of your data. Our aim is to equip you with the skills you need to leverage your marketing and sales data. This enables you to identify hidden data treasures in your company and turn them into exciting stories with action recommendations for your teams.

The great advantage of the HMA Academy – unlike many other training courses – is our excellent practical relevance. All of our training courses are conducted by our experienced and dedicated consultants. They are absolute experts in their training topics, as they manage complex issues and objectives for our well-known customers on a daily basis. This means you will not only learn the theoretical basics from our experts, but also benefit from their wealth of best-practice experience. They have first-hand knowledge of the challenges faced by various industries and can give you valuable, practical tips. Thanks to this combination, you not only acquire knowledge, but also gain directly applicable skills.

Our current training offer

Our hands-on training courses cover a broad spectrum and are aimed at marketing managers, data analysts, sales managers, business intelligence specialists, project managers and anyone who wants to make data-driven decisions.

Our current training program includes:

All training courses are also available as individual in-house training courses on request.

The range of training courses is continuously being expanded and tailored to customer requirements. Take a look at all the details and dates here.

P.S. You can also hire our beautiful and modern training center at Schliersee for your own training courses and meetings.